On 9th March 2023, France Galop launched its experiential brand aimed at the general public: France Galop Live.
At France Galop, our role is to keep horseracing alive.
The France Galop Live brand was launched to shine the spotlight on the experiences we offer for the general public. The brand represents sport, elegance and spectacular performances.
Horseracing is a sport, but it is much more than that. It is also a culture of elegance, performance and shared experiences. In order to discover this culture, you have to live it. And to live it, you have France Galop Live.
France Galop Live is designed as a spin-off version of the France Galop brand.
Its launch included a new website www.francegalop-live.com with an optimised user experience and an integrated ticketing system.
Everywhere it goes, France Galop Live highlights the richness of the horseracing world and the diversity of the experiences offered, which can be enjoyed as a family or with friends.
It evokes the thrill of the races, the fervour on the racecourse and the excitement of the events. It is a magnetic field that brings people together and keeps horseracing alive in the hearts of all French people.
France Galop Live, emotions at full speed.
With France Galop Live, we organise all of the horseracing events.
Every year, we organise more than 60 race days, some of which are world famous, plus over 500 corporate events and a series of more family-friendly events. From the Qatar Prix de l’Arc de Triomphe to JeuXdi by ParisLongchamp, we create experiences that ensure racegoers feel heightened emotions. Our role is to get hearts pumping at the racecourse.
With France Galop Live we reach out to all French people and promise them, like our signature suggests, emotions at full speed. To reflect this promise, our visual identity echoes the codes of France Galop, but with an extra shot of energy. The eye-catching lettering of the “Live” illustrates the intensity of the experiences proposed. The free use of colours highlights the abundance of emotions. The images, which are as immersive as always, enhance the fervour for horseracing and the excitement felt at the events.
Our new visual identity is rolled out on our racecourses and at our events. With it, we are able to showcase the diversity of our experiences and transform our racecourses into fully-developed leisure venues.
France Galop Live is an intense, modern and vibrant brand. It embodies elegance, sport and spectacular performances, values that can be found at all of our events and on every one of our racecourses. With this brand, we aim to keep horseracing alive in the hearts of all French people.