The Quarterback agency will be involved in all of the main events of the racing season, namely the JeuXdi By ParisLongchamp after-work events, the Prix de Diane Longines and the Qatar Prix de l’Arc de Triomphe, which is the year’s most international racing event in France. During these events, they will set up original reception spaces for their clients in order to cater for all types of business reception, regardless of the number of participants.
As an association in the heart of the racing industry, France Galop helps to improve horse racing (flat and jumps) by distributing incentives. Its missions also extend to organising more and more events on its racecourses, such as Chantilly, ParisLongchamp, Auteuil, Deauville and Saint-Cloud. Every year, France Galop hosts 60 race days with entertainment for the general public, as well as around 500 corporate events.
The Quarterback group, through the agencies Quarterback and Nabuchodonosor, is one of France’s leading stakeholders in sports marketing and gastronomy. With more than 30 years’ experience, the group assists announcers, produces events, activates partnerships and organises promotional tours for companies. The Quarterback agency has a unique and prestigious hospitality portfolio, as the official agency for events such as the Six Nations, Roland-Garros, Rolex Paris Masters, Finale Top 14, and as the official sub-agent for the Rugby World Cup in 2023.
After renewing their exclusive partnership with Roland-Garros as part of the One Team group, Quarterback is strengthening its partnership with France Galop for the Qatar Prix de l’Arc de Triomphe, the Prix de Diane Longines and the JeuXdi By ParisLongchamp events. This three-year extension is the culmination of a highly successful 2023 season. Recognised for its professionalism, Quarterback also helps large French and foreign groups to roll out their launch campaigns and marketing initiatives, particularly within the framework of the Rugby World Cup and Paris 2024.
The extension of the partnership between France Galop and the Quarterback agency until 2025 is an important stage in the development of hospitality programmes for equestrian events. Thanks to their combined expertise, France Galop and the Quarterback agency are determined to offer the participants unique experiences and to strengthen their commitment to the racing industry. This partnership promises to create outstanding opportunities for companies and the general public, while consolidating their agency’s position in the field of sports marketing and gastronomy.